Seven million Pepsi Points to win a fighter jet? It should have been impossible. But 20-year-old John Leonard sees the ad in 1995 - and finds a loophole.

John and Todd perfect their scheme. They send in their Pepsi Points and their check, and wait. The Pepsi executives scramble, and the lawyers descend.

The Pentagon has to issue a statement. Scammers start to circle. To win this case, John needs to go to trial in the court of public opinion.

Interviewees recall a 1992 campaign in the Philippines that went so awry, it led to riots and deaths. In 1999, John's court battle reaches a conclusion.