Reagan struggles with a heavy workload now that her Cultural Center has relocated to Nathan's Heritage Museum. Terry faces new challenges following the town's revamp into a Colonial-themed tourist experience.

Nathan considers a run for mayor, while also processing his newfound notoriety after being featured in Josh's podcast. When Feather Day, a small-town rival of Terry's, tries to sabotage his plans, Terry must solicit help from Nathan.

Reagan gets help from the rez to honor her aunt's final wishes with a memorial, but she must first overcome some long-held family tensions. Nathan tries to help plan the services, but gets entangled with her freeloading brother, Curtis.

Nathan visits former mayor Deidre Chisenhall to secure her endorsement. When she flames out trying to obtain an application for tribal land on her reservation, Reagan accepts help from Nelson.

Terry enlists Reagan to join him in New York City to work as cultural consultant on a hit TV drama. Nathan and Bobbie seek a campaign donation from Rutherford Inc. Reagan uses the trip as an opportunity to reconnect with her ex-boyfriend.

Everyone attends Wayne's Halloween house party. Despite their couples' costume, Reagan starts to question her relationship with Nelson after some partygoers start showing him a little too much attention. Nathan meets Deirdre's parents.

Everyone eagerly awaits to see who will be Mayor of Rutherford Falls. Nathan helps Deidre finalize her birth plan. Terry and Bobbie butt heads over how to steer the campaign. Reagan has her application reviewed by the Land Council.