London, England, 2008. Some of the most distinguished experts on the work of Italian artist Leonardo da Vinci (1452-1519) gather at the National Gallery to examine a painting known as Salvator Mundi; an event that turns out to be the first act of one of the most fascinating stories in the history of art.
Exploring the labyrinth of the contemporary art world, The Price of Everything examines the role of art and artistic passion in today’s consumer-based society. Featuring collectors, dealers, auctioneers and a rich range of artists, from current market darlings Jeff Koons, Gerhard Richter and Njideka Akunyili Crosby, to one-time art star Larry Poons, the film exposes deep contradictions as it holds a mirror up to contemporary values and times, coaxing out the dynamics at play in pricing the priceless.