This next chapter in the flagship Generation Iron film series explores the controversial world of professional natural bodybuilding by following top pros competing for the Natural Olympia title in a league dedicated to ensuring all competitors are free of performance enhancing drugs. With drug use evolving at a rapid pace across sports and entertainment, natural bodybuilding as a whole has been criticized and questioned. Can the league guarantee that these competitors are truly natural?

Traveling across the world including India, Brazil, Europe, Africa, Canada, and the USA - Generation Iron 3 will interview and follow bodybuilders, trainers, experts, and fans to determine what the universal ideal physique should look like. With so many divisions appearing within the bodybuilding leagues - what body type should be championed as the absolute best in the world?

From the director of Generation Iron, comes the anticipated sequel that will depict 5 of the top bodybuilding and fitness mega-stars on a quest of achieving the ultimate physique and taking it to the next extreme level. In the world of social media and internet, the rules have changed as to what makes an iconic bodybuilding mass-monster. Starring Kai Greene, Calum Von Moger, Rich Piana, among others, this film will explore an all new generation of bodybuilders and how this new world, and new people, carve their own path to physique perfection.

From the producer of the original classic Pumping Iron', comes "Generation Iron" the long awaited true story of dedication, rivalry, victory, defeat, redemption and triumph... The film examines the professional sport of bodybuilding today and gives us access to the lives of current bodybuilding stars Phil Heath, Kai Greene, Branch Warren, Dennis Wolf, Victor Martinez, Hidetada Yamagishi as well as ambitious newcomer Ben Pakulski and European sensation Roelly Winklaar on their journey to be crowned Mr. Olympia. Written by Steve Greenberg